Matt Caron's Entrepreneurial Path on WTIC 1080 Podcast

Matt Caron, the President & Founder of Caron Communications sits down with Ann Baldiwn, the President & Founder of Baldwin Media for an interview on WTIC 1080's News You Can Use podcast.

NEW BRITAIN, Conn. — On May 4, 2025, WTIC 1080’s News You Can Use podcast, hosted by Ann Baldwin, welcomed former FOX61 journalist Matt Caron to discuss his transition from broadcast journalism to entrepreneurship with the launch of his new media and public relations firm, Caron Communications. In the podcast, host Ann Baldwin, a seasoned PR professional herself, praised Caron’s career in media. "One of the best most comprehensive, honest, hardworking reporters in this market," she said about Caron. Baldwin went on to offer Caron mentorship as he embarks on this new opportunity. "I saw a lot of similarities between me 22 years ago, and you now," said Baldwin. She added, "My brian has been picked. I usually say no. I've been doing this so long I don't really have time to help somebody else do it. But you are different. You are different because I worked with you and I really respected how you handled yourself and what a good, truthful reporter you were." The episode, available on the Audacy app, highlighted Caron’s unique skill set and his mission to amplify client messages through strategic communication, encapsulated in the company’s tagline, “Your Message Is Our Mission.” During the podcast, Caron shared insights from his extensive career in journalism, where he honed skills in storytelling, crisis communication, and media relations. With decades of experience at FOX61 and WWLP 22News, Caron developed a keen ability to craft compelling narratives under tight deadlines, a talent he now leverages to help clients across industries stand out in a crowded media landscape.

“Journalism taught me how to distill complex ideas into clear, impactful messages,” Caron said, emphasizing how his background equips him to navigate the fast-paced world of public relations. "No matter how advanced technology gets, the foundation of effective communication will always be human to human connection," said Caron. "At the end of the day it's about the handshake and looking someone directly in the eye."

Caron Communications, detailed on its website www.caroncommunications.com, offers a suite of services tailored to meet the needs of businesses, nonprofits, and individuals. These include media relations, content creation, crisis management, and strategic messaging. The company’s client-centric approach ensures that each campaign is customized to align with the client’s goals, whether it’s securing media coverage, managing a brand’s reputation, or crafting engaging content for digital platforms. Caron’s journalistic instincts, paired with his understanding of media dynamics, allow him to anticipate trends and position clients for maximum impact.

Caron’s transition to entrepreneurship reflects his adaptability and commitment to helping others succeed. He emphasizes a results-driven philosophy, stating, “We don’t just tell your story—we make sure it’s heard.” This mission is particularly relevant in today’s media environment, where businesses must navigate social media, traditional outlets, and public perception to build trust and credibility.

For more information about Caron Communications and its services, visit www.caroncommunications.com. To listen to the full interview, CLICK HERE.