Frequently Asked Questions
Straight answers about how Caron Communications works, who we help and how to get started. Don't see your question? Contact us. Your first consultation is free.
What does Caron Communications do?
Caron Communications is a full-service media and public relations firm based in Wethersfield, Connecticut, that helps people and organizations get their message heard and protect their reputation. Our services include public relations and media relations, strategic and crisis communications, media training, content creation, communications strategy, graphic design, video and documentary production, social media management, media monitoring, internal communications support, emergency protocol development, legislative and policy support, media kit development, FOIA archiving and data compliance, multilingual translation services, training and professional development, and podcast and studio services. Every service is delivered by our in-house team, and every plan is tailored to the client. See the full list in our Tailored Services section.
Who does Caron Communications work with?
Caron Communications works with organizations and individuals in eight focus areas: education, public safety, municipal government, politics, non-profit advocacy, attorney promotion, documentary representation, and small businesses and startups. That means we help school districts, police and fire departments, cities and towns, candidates and campaigns, advocacy groups, law firms, filmmakers, and local business owners. If your organization isn't on that list, reach out anyway. We take on projects of every size.
Where is Caron Communications located, and what areas do you serve?
Caron Communications is located at 29 Oakdale Street, Wethersfield, CT 06109, in the Hartford area of central Connecticut. We are locally owned and operated, and we serve clients nationwide. We work remotely with clients outside Connecticut, and free consultations are available by phone, video or in person.
How does the free consultation work?
Every new client relationship starts with a free consultation, where we learn about your goals, your concerns and the story you want to tell. To request one, fill out the consultation form with your name, email, phone number, a short description of what you need, and a preferred date and time. You can also attach files, such as a press clipping or a draft announcement. Matt Caron or a member of our team will follow up to confirm the meeting. Consultations are available by phone, video or in person. You can also call 860.800.2023 or email matt@caroncommunications.com.
What makes the Caron Communications Gold Standard approach different?
Caron Communications offers one tier of service, the GOLD STANDARD, because we refuse to provide anything less than our best. We use no outside contractors. You work directly with our in-house leadership team in a hands-on partnership, and we treat our clients like family. No contract is too small, and no mission is too big. Behind every plan are more than 20 years of media and communications experience, 100% in-house services, access to our entire team of experts, 24/7 on-call support, and a locally owned firm. Services are available on a retainer or project basis, and many clients can save about 50% compared with hiring a full-time Director of Communications.
Who is Matt Caron?
Matt Caron is the founder and President & CEO of Caron Communications and a former television journalist with more than 20 years of experience. He was a news anchor, chief investigator and political reporter at FOX61/CW20 in Hartford, Connecticut, and before that reported for WWLP 22News in Springfield, Massachusetts. His journalism earned three Emmy nominations. He covered stories including the Sandy Hook school shooting and the Boston Marathon bombing, and he led reporting on the Jennifer Dulos case and the Alex Jones trial. He founded Caron Communications in February 2025. Read more in Our Story.
What is media training, and who needs it?
Media training is coaching that prepares you to speak confidently and accurately with reporters, on camera and in public. We teach you how journalists decide what is news, how to stay on message, how to handle tough or leading questions, and how to avoid being misquoted or taken out of context. Media training is useful for executives, elected officials, superintendents, police and fire leaders, attorneys, non-profit spokespeople, and anyone who may face a camera or a reporter's call. It is taught by a former anchor and investigative reporter who has conducted interviews from the other side of the microphone.
How does Caron Communications handle crisis communications?
Caron Communications helps organizations respond to a crisis quickly, accurately and calmly, so they protect trust and their reputation. We assess the situation, develop key messages and holding statements, prepare spokespeople, manage media inquiries, and monitor coverage and social media as the story develops. We also help organizations prepare before anything happens through emergency protocol development and crisis planning. Clients have access to 24/7 on-call support.
How quickly can Caron Communications respond to a crisis?
Caron Communications clients have 24/7 on-call support, so they can reach us whenever a crisis breaks, including nights, weekends and holidays. If you are facing an urgent situation, call 860.800.2023.
Does Caron Communications work with small businesses, non-profits and political campaigns?
Yes. Caron Communications works with small businesses and startups, non-profit and advocacy organizations, and political campaigns, and no project is too small. Small organizations often don't have a full-time communications director. We fill that role on a retainer or project basis, with the same in-house team and the same care we give larger clients. Political and advocacy clients also benefit from our legislative and policy support and Matt Caron's background as a political reporter.
How much do Caron Communications' services cost?
Caron Communications does not use one-size-fits-all pricing. We provide a tailored quote after a free consultation, based on your goals and the scope of the work. Services are available on a retainer or project basis. Many clients can save about 50% compared with hiring a full-time Director of Communications, while still getting access to our entire team. Schedule a free consultation to get a quote.
I already have an in-house communications person. Do I still need Caron Communications?
Many organizations with in-house communications staff still work with Caron Communications for extra capacity, media relationships and specialized expertise. Your team handles daily work. We add support for major campaigns, crises, media training, video production and other projects that need more hands or a journalist's perspective. We work alongside your staff, not in place of them.
Does Caron Communications offer equipment rental or studio services?
Yes. Caron Communications rents studio space, video production equipment, audio production equipment, cable and charging gear, and much more for clients who need professional production resources. Tell us about your project in the consultation form and we will let you know what fits.
How do I get started with Caron Communications?
The easiest way to get started is to request a free consultation through the contact form, call 860.800.2023, or email matt@caroncommunications.com. We will learn about your goals, recommend a plan, and send a tailored quote. To see how we think about communications, browse our Insights. To learn how we handle the information you send us, read our Privacy Policy.
Ready to talk? Your message is our mission. Schedule your free consultation or call 860.800.2023.