INDUSTRIES / POLITICS
Clear, Credible Communication for Connecticut Campaigns and Elected Officials
Campaigns move fast, and every word is on the record. We help candidates, campaign teams and elected officials earn coverage, answer attacks and connect with voters and constituents, truthfully and within Connecticut's election rules.
EXPERIENCE
20+ Years
SUPPORT
24/7 On-Call
OWNERSHIP
Locally Owned in Wethersfield, Connecticut
The Challenges
The Challenges You Face
About half of U.S. adults get at least some of their news from social media, while local newsrooms keep shrinking. Voters have more ways than ever to tune you out, and your opponents have more ways to define you first. Earning attention and keeping trust takes a plan.
A Calendar That Never Stops
Connecticut elects state offices in even years and municipal offices in odd years, with conventions in May, state primaries in August and municipal primaries in September. Early voting now opens about two weeks before a general election, so your closing message has to land sooner.
Rules on Every Ad, Mailer and Text
Connecticut requires "paid for by" and "approved by" attributions on campaign mail, websites, emails, texts and social posts, with added rules for TV, radio and online video. Those rules changed in 2025, and federal races follow separate FEC rules.
Attacks, Rumors and Rapid Response
An opponent's mailer, an out-of-context clip or a false post can define you before you answer. Meta has blocked new political ads in the final week of recent national U.S. elections, so a late response has to be planned in advance, not improvised.
AI, Deepfakes and Doctored Video
Connecticut lawmakers have debated limits on deceptive AI election content without passing one, and federal regulators fined an AI-voice robocall scheme $6 million in 2024. Google and Meta require disclosure when election ads use realistic synthetic content.
Getting Covered as Newsrooms Shrink
Newspapers have lost more than three-quarters of their jobs since 2005, so fewer reporters cover more races, and many local races get little coverage at all. Earned media now means making your news easy to cover and being ready on camera.
From Campaign to Office
Winning changes the rules. Legislative mailings stop after July 16 in state election years, state law limits publicly funded promotion of incumbents, and blocking critics on an account used for official business can raise First Amendment issues. Constituents expect answers, not slogans.
Our Approach
How We Help
We work alongside your campaign manager, treasurer, counsel and staff, or your official office, and we never replace your legal or compliance advisors. Each service below is part of our full lineup on the Services page.
Strategy + Content Message Strategy and Testing
Solves: A Calendar That Never Stops · Getting Covered as Newsrooms Shrink
A clear message rooted in your record and your community's priorities, with a plan that maps it to the calendar from launch to Election Day. We test messages before you spend, with small-group feedback sessions and digital A/B tests, and we never disguise persuasion as a poll.
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Media Media Training and Debate Prep
Solves: Attacks, Rumors and Rapid Response · Getting Covered as Newsrooms Shrink
On-camera training led by a former news anchor and political reporter. We run mock interviews, editorial board sessions, town halls and debates with tough questions and timed answers, so you stay clear, calm and on message when it counts.
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PR Earned Media and Press Strategy
Solves: Getting Covered as Newsrooms Shrink · A Calendar That Never Stops
Press releases, media advisories, news events, op-eds and story pitches that give reporters a reason to cover you, plus endorsement and policy rollouts timed to the news cycle. We know what newsrooms need because we've worked in them.
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Strategy + Media Rapid Response and Crisis Communication
Solves: Attacks, Rumors and Rapid Response · AI, Deepfakes and Doctored Video
Research on your own record before opponents find it, documented research on the public record of the race, a rapid response plan and 24/7 on-call support when an attack, scandal or false story breaks. We verify facts, draft responses and prepare you, working alongside your counsel.
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Content + Design Campaign Video and Digital Ads
Solves: Rules on Every Ad, Mailer and Text · AI, Deepfakes and Doctored Video
Broadcast, streaming and social video produced in-house, plus digital ad creative built for each platform. We help your committee complete political ad verification and check every attribution against Connecticut or FEC rules.
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Content + PR Constituent Communication for Elected Officials
Solves: From Campaign to Office · Getting Covered as Newsrooms Shrink
A transition plan for your first months in office, then newsletters, website and social content, town hall materials and press support for you and your staff. Official communication stays factual and separate from campaign work, so it holds up under the rules on public resources.
Learn more →
Why Us
Why Campaigns and Elected Officials Choose Caron Communications
Up to 50% savings compared with hiring a full-time Director of Communications
Newsroom Experience on Your Side
Caron Communications was founded in 2025 by Matt Caron, a former FOX61/CW20 news anchor, chief investigator and political reporter who previously worked at WWLP 22News and earned three Emmy nominations. We know how political reporters work and what they'll ask, because we've been on the other side of the camera. Read Our Story.
Here When It Breaks
Attacks, scandals and breaking news don't wait for business hours, especially in the final weeks of a race. With 24/7 on-call support, you reach our team day or night.
Local and Accountable
Locally owned and operated in Wethersfield, Connecticut, and we work with candidates and officeholders of every party. We know Connecticut's newsrooms, its political calendar and the rules campaigns here have to follow.
One Team, Fully In-House
All of our services are 100% in-house, and you get access to our entire team.
Flexible and Budget-Conscious
Choose a monthly retainer or a single project, sized to your race or your office. You can save up to 50% compared with hiring a full-time Director of Communications.
In Practice
Example: How We'd Handle a Misleading Video in the Final Week
Example Scenario This is an illustration of our approach to a common situation, not a client case study, testimonial or legal advice.
Eight days before Election Day, with early voting under way, a short video of a candidate starts spreading online. It has been edited to change what was said, or it may be AI-generated. Here's how we'd help a campaign respond quickly, truthfully and within the rules.
Before
Prepare before it happens.
Early in the race, we research the candidate's own record, archive full-length video of speeches, debates and interviews, and set up a rapid response plan: who decides, who speaks and who checks with the treasurer and counsel. We also make sure the campaign's ad accounts are verified on each platform, since verification can take days.
During
Verify before you react.
We compare the clip with the original footage and document exactly what was changed: edited, taken out of context or synthetic. We save copies, links and timestamps, and we don't repost the fake, which only spreads it further.
Answer with the full record.
The campaign posts the full, unedited video with a short, factual statement and the required attribution, then shares it with supporters and volunteers so they spread the facts, not the fake.
Brief reporters and prepare the candidate.
Reporters get the original footage and a clear timeline. We prepare the candidate for interviews with one calm, consistent answer and a pivot back to the campaign's closing message.
Report it and correct the record.
We help the campaign report the content under each platform's policies on manipulated media, while counsel decides on any legal or regulatory steps. Any paid response carries the required attributions and follows each platform's political ad rules, including Meta's final-week freeze on new ads when it applies.
After
Close strong.
Through Election Day, the campaign keeps its focus on voters: early voting and Election Day reminders and the candidate's own closing message, not the fake.
Review and improve.
After the election, an honest review of what worked, updated response templates and a documented record the campaign or its counsel can use if they choose to file a complaint.
Related reading: Our guide to the first hour of a crisis →
Questions
Frequently Asked Questions
Who do you work with?
We work with candidates and officeholders of every party. That includes candidates for municipal, legislative, statewide and congressional office, campaign managers and teams, elected officials and their offices, legislative caucuses, PACs and ballot question committees. To avoid conflicts and coordination problems, we work with only one candidate in a race, and never for both a candidate and an outside group in the same race.
Do you handle "paid for by" disclaimers and other election rules?
We build Connecticut's "paid for by" and "approved by" attributions, FEC disclaimers for federal races and each platform's political ad requirements into everything we create, and we flag questions early. Your treasurer and counsel make the final compliance decisions. We don't give legal advice.
How quickly can you respond to an attack or breaking story?
We offer 24/7 on-call support, so you reach our team directly and we can help with your first response right away. The best response starts before the attack, so we also help you research your own record, prepare responses and set an approval process.
How do you work with campaigns and offices, and what does it cost?
Every race and office is different, so we offer monthly retainers or single projects, such as a debate prep session, a launch video or a rapid response plan. For campaigns in the Citizens' Election Program, we provide detailed invoices that document our work for the program's records. A free consultation is the best way to scope what you need.
More questions? Visit our FAQs or read our latest Insights.
Free Consultation
Let's Talk About Your Campaign
Whether you're thinking about running, heading into the final weeks of a race or settling into office, start with a free, no-pressure conversation.