INDUSTRIES / MUNICIPAL GOVERNMENT
Clear, Trusted Communication for Connecticut Cities and Towns
Residents want to know what's happening, what it costs and what it means for them. We help mayors, first selectmen, town managers and municipal staff explain budgets, projects and emergencies clearly, accurately and within Connecticut's rules for public communication.
EXPERIENCE
20+ Years
SUPPORT
24/7 On-Call
OWNERSHIP
Locally Owned in Wethersfield, Connecticut
The Challenges
The Challenges You Face
Americans trust their local government more than their state government: 65% trust local government to handle local problems, compared with 59% for state government. Keeping that trust is harder when residents get their news from community groups and social feeds, and every decision is debated in real time.
Budget Season and Referendums
Property taxes provide more than two-thirds of Connecticut municipal revenue, so every budget is personal. Once a referendum is pending, state law bars using public funds to urge a yes or no vote. Your job is to explain clearly, not to campaign.
Development, Zoning and Big Projects
Connecticut's 2025 housing law requires each town to adopt a housing growth plan or opt into a regional one, and towns maintain about 81% of the state's road miles. Development proposals, school buildings and road work can fill a hearing room, and a Facebook group, overnight.
Storms and Long Outages
When Tropical Storm Isaias left about half of Eversource's Connecticut customers without power in 2020, local officials said they had little information to share with residents. Residents look to town hall for answers, even when the utility controls the timeline.
Rumors and Social Media
Community Facebook groups and neighborhood apps can turn a misread agenda item or a single photo into a townwide story before staff can check the facts. When official information is slow, someone else fills the gap.
Reaching Every Resident
About 36% of Connecticut's registered voters turned out for the 2025 municipal elections, and nearly one in four residents speaks a language other than English at home. The people most affected by a decision are often not the ones in the room.
Open Government and Election-Year Rules
Connecticut's Freedom of Information Act sets firm timelines for agendas, votes and minutes, and records requests come with response deadlines. In election years, state law also limits publicly funded mailings and ads that promote incumbents and candidates.
Our Approach
How We Help
We work as an extension of your chief elected official, town manager and staff. We never replace your official spokespeople, and we respect the line between informing residents and campaigning. Each service below is part of our full lineup on the Services page.
Strategy + Content Budget and Referendum Explainers
Solves: Budget Season and Referendums · Reaching Every Resident
Plain-language budget summaries, mill rate explainers, hearing presentations, FAQs and graphics that show residents what's proposed, what it costs and how to take part. Built to inform, not advocate, with your town attorney reviewing materials where state law requires it.
Learn more →
Media Media Training for Municipal Leaders
Solves: Storms and Long Outages · Development, Zoning and Big Projects
On-camera training for mayors, first selectmen, town managers and department heads, led by a former news anchor and political reporter. We practice tough interviews, public hearings and press briefings so you're clear, calm and credible when it counts.
Learn more →
Strategy + Media Emergency and Storm Communication
Solves: Storms and Long Outages · Rumors and Social Media
A storm communication plan built with your emergency management director: templates, an approval chain, an update schedule and 24/7 on-call support during the event. We draft updates, prepare briefings and track rumors while your staff handles the response.
Learn more →
PR + Content Social Media and Resident Engagement
Solves: Rumors and Social Media · Reaching Every Resident
A steady, trusted presence on the channels your residents use, a clear rumor-response process, and meeting and hearing materials that make it easier for people to understand decisions and take part.
Learn more →
PR + Design Project, Grant and Development Communication
Solves: Development, Zoning and Big Projects · Reaching Every Resident
Project pages, construction and detour updates, maps and videos that explain road, school and infrastructure projects, plus stories that show residents what ARPA and grant dollars delivered as projects wrap up.
Learn more →
Content + Design Town Reports, Newsletters and Recruitment
Solves: Reaching Every Resident · Open Government and Election-Year Rules
Annual town reports, resident newsletters and website content in plain, translation-ready language, plus recruitment videos and career materials for hard-to-fill roles. Everything stays factual and nonpromotional, so it holds up in an election year.
Learn more →
Why Us
Why Towns and Cities Choose Caron Communications
Up to 50% savings compared with hiring a full-time Director of Communications
Newsroom Experience on Your Side
Caron Communications was founded in 2025 by Matt Caron, a former FOX61/CW20 news anchor, chief investigator and political reporter who previously worked at WWLP 22News and earned three Emmy nominations. We know what reporters will ask, because we've been on the other side of the camera. Read Our Story.
Here When It Happens
Storms, water main breaks and breaking news don't keep office hours. With 24/7 on-call support, you reach our team day or night.
Local and Accountable
Locally owned and operated in Wethersfield, Connecticut. We know Connecticut's newsrooms and the state's expectations for open, accountable government.
One Team, Fully In-House
All of our services are 100% in-house, and you get access to our entire team.
Flexible and Budget-Conscious
Choose a monthly retainer or a single project. Towns can save up to 50% compared with hiring a full-time Director of Communications, which matters when every line of the budget gets a public hearing.
In Practice
Example: How We'd Handle a Major Storm and Multi-Day Outage
Example Scenario This is an illustration of our approach to a common situation, not a client case study, testimonial or legal advice.
A major storm can leave much of a town without power for days, with roads blocked, schools closed and residents looking to town hall for answers the utility controls. Here's how we'd help your team communicate from the first forecast through the cleanup.
Before
Plan before the forecast.
We work with your emergency management director on a storm communication plan: who speaks, who approves, templates for closures, shelters and warming or cooling centers, and how you'll pass along information from the utility's municipal liaison. Residents learn ahead of time where official updates will appear, including how to sign up for CT Alert.
During
Get the first update out early.
Before the storm arrives, a short message goes out on every channel you use: what to expect, how to report outages and downed wires to the utility, where to find help, and when the next update will come.
Prepare your leaders.
We prepare the mayor, first selectman or town manager for briefings and interviews with verified facts, likely questions and honest answers about what isn't known yet. Town departments, schools and public safety agree on who speaks to what, so residents hear one consistent account.
Set a steady rhythm.
Updates go out at predictable times, even when there's little new to report. Each one separates what the town controls, such as road clearing, shelters and debris pickup, from what the utility controls, such as restoration estimates.
Monitor, correct and reach everyone.
We track community groups and local news, answer rumors with verified facts and point people to official updates. Key messages go out in the languages your residents speak, with printed notices at shelters and senior centers for people without power or internet.
After
Explain the recovery.
Debris pickup schedules, available assistance and a clear public account of what happened, including what the town asked of the utility and what comes next.
Review and improve.
An honest review of the communication response with your team, updated templates and a short summary your council or board can use before the next storm.
Related reading: Our guide to the first hour of a crisis →
Questions
Frequently Asked Questions
We're a small town without a communications director. Where would you fit in?
Many Connecticut towns rely on the first selectman, the town manager or a staff member with other duties to handle communications. We add capacity without adding a full-time position: planning, writing, design, video, media training and 24/7 on-call support when something happens.
Can you help us communicate about a budget or referendum without crossing legal lines?
Yes. Connecticut law limits how public funds can be used once a referendum is pending, and how they can be used to promote incumbents and candidates before an election. We create factual, plain-language materials that explain what's being decided, what it costs and when and where to vote, and we work alongside your town attorney, who approves materials where the law requires. We don't give legal advice, and we never produce advocacy materials paid for with public funds.
How quickly can you respond in an emergency?
We offer 24/7 on-call support, so you reach our team directly and we can help with your first update right away. The best response starts before the storm, so we also help you prepare templates, an approval process and an update schedule.
How do you work with towns, and what does it cost?
Every town is different, so we offer monthly retainers or single projects, such as a budget explainer, a storm communication plan or a media training day. Towns can save up to 50% compared with hiring a full-time Director of Communications. A free consultation is the best way to scope what you need.
More questions? Visit our FAQs or read our latest Insights.
Free Consultation
Let's Talk About Your Town
Whether budget season is coming, a big project needs explaining or you want a storm plan in place before the next nor'easter, start with a free, no-pressure conversation.