INDUSTRIES / ATTORNEY PROMOTION
Clear, Confident Communication for Connecticut Attorneys and Law Firms
Your reputation is your practice. We help Connecticut attorneys and firms become the trusted voice that reporters call, prospective clients find and referral sources remember, while you stay in charge of every ethics decision.
EXPERIENCE
20+ Years
SUPPORT
24/7 On-Call
OWNERSHIP
Locally Owned in Wethersfield, Connecticut
The Challenges
The Challenges You Face
More than 18,000 active attorneys live in Connecticut, and the people who need one are asking for referrals, searching online, reading reviews and even asking AI tools before they call. Getting noticed is only half the job. Every word also has to meet the Rules of Professional Conduct.
Standing Out in a Crowded Field
Most people still start with a referral, but in a 2025 national survey more than half said they would also go online to find their next lawyer, with firm websites and reviews playing a big role. Experience and reputation are among the top things they look for. A strong practice can stay invisible if no one can find or trust it online.
Advertising Rules That Are Stricter Here
Connecticut requires most lawyer ads to be filed with the Statewide Grievance Committee by the time they first run, and copies kept for three years. Targeted letters must say "Advertising Material" in red ink, a rule the ABA's model rules dropped in 2018. Calling yourself a specialist requires an approved certification.
Client Confidences in a Public World
Your best stories usually belong to your clients. Connecticut's confidentiality rule covers all information relating to a representation, whatever its source, so even a public court record or a post about a win can be a problem without the client's informed consent. Past results also need context so they don't mislead.
Talking About a Case Without Hurting It
When a matter makes news, reporters want a comment the same day. A lawyer on the case can't make public statements likely to materially prejudice the proceeding. In Connecticut's Superior Court, cameras are generally allowed in the courtroom, with exceptions such as family, juvenile and sexual assault matters.
Reviews, Ratings and AI Answers
More than half of consumers have used or would consider AI to answer a legal question, and reviews shape who gets the call. A defensive reply to a bad review can reveal client information, and federal rules ban fake, bought and suppressed reviews. A quick fix online can create a bigger problem.
Trust Is Hard Won
Only 20% of Americans rate lawyers' honesty and ethics as high or very high. A data breach, a lawsuit or grievance in the news, a departing partner or a viral clip can undo years of goodwill, and Connecticut law generally requires notifying affected residents within 60 days of discovering a data breach.
Our Approach
How We Help
We work as your communications team. You stay responsible for the ethics compliance of everything that carries your name, and we don't give legal or ethics advice. We build Connecticut's rules into every plan and draft so your review goes faster. Each service below is part of our full lineup on the Services page.
Strategy Reputation and Visibility Strategy
Solves: Standing Out in a Crowded Field · Reviews, Ratings and AI Answers
A plan built around the practice areas and clients you want: positioning, website messaging, attorney bios, your Google Business Profile and a content calendar. We write for people first, the approach Google recommends for both search and its AI features, and we never promise rankings.
Learn more →
Content Thought Leadership and Content
Solves: Standing Out in a Crowded Field · Client Confidences in a Public World
Bylined articles, blog posts, newsletters, podcast appearances and CLE presentations that show how you think. Examples stay general so no client can be identified, unless the client has given informed consent. Teaching a CLE or writing for a legal publication can also count toward your Connecticut CLE hours.
Learn more →
Media + PR Earned Media and Go-To Source Positioning
Solves: Standing Out in a Crowded Field · Trust Is Hard Won
Story pitches, expert commentary and quick-turn responses that make you the attorney reporters call when the law is in the news. Led by a former news anchor, chief investigator and political reporter who knows what a newsroom needs on deadline.
Learn more →
Media Media Training for High-Profile Matters
Solves: Talking About a Case Without Hurting It · Client Confidences in a Public World
On-camera practice for the courthouse steps, press conferences and live interviews: short, accurate statements, handling the tough question and knowing when to say nothing. You decide what can be said under the rules, and we help you say it clearly.
Learn more →
Content + Design Ads, Video and TV Spots
Solves: Advertising Rules That Are Stricter Here · Standing Out in a Crowded Field
Broadcast, streaming, social and print ads produced in-house, with Connecticut's required details planned in from the start, such as the responsible lawyer's name and contact information and cost disclosures with any fee claim. You approve every version and file it, and we hand you a final copy and transcript for your records.
Learn more →
Strategy + Media Crisis and Reputation Communication
Solves: Trust Is Hard Won · Reviews, Ratings and AI Answers
A crisis plan, holding statements and 24/7 on-call support for a data breach, a lawsuit or grievance in the news, a departing partner or a viral review. We work alongside your ethics counsel and insurer so every word protects your clients first.
Learn more →
Why Us
Why Attorneys and Law Firms Choose Caron Communications
Up to 50% savings compared with hiring a full-time Director of Communications
Newsroom Experience on Your Side
Caron Communications was founded in 2025 by Matt Caron, a former FOX61/CW20 news anchor, chief investigator and political reporter who previously worked at WWLP 22News and earned three Emmy nominations. We know what reporters need from an attorney on deadline, because we've been on the other side of the camera. Read Our Story.
Here When It Happens
A verdict, an arrest or a bad headline doesn't wait for business hours. With 24/7 on-call support, you reach our team day or night.
Local and Accountable
Locally owned and operated in Wethersfield, Connecticut. We know Connecticut's newsrooms and the communities your clients come from.
One Team, Fully In-House
All of our services are 100% in-house, and you get access to our entire team.
Flexible and Budget-Conscious
Choose a monthly retainer or a single project, sized to your practice. You can save up to 50% compared with hiring a full-time Director of Communications.
In Practice
Example: How We'd Help an Attorney When a Case Hits the News
Example Scenario This is an illustration of our approach to a common situation, not a client case study, testimonial, or legal or ethics advice.
A small Connecticut firm represents a client in a case that suddenly makes the news. Reporters are calling, a TV crew plans to be at the courthouse for Thursday's hearing, and the lead attorney has never done an on-camera interview. Here's how we'd help them speak clearly, protect the client and stay within the rules.
Before
Agree on the ground rules.
The attorney and client decide what, if anything, will be said, and the attorney makes every call on confidentiality and trial publicity. We set one spokesperson, one approval process and a log for every media request.
During
Write a short statement.
A few accurate sentences the attorney approves, built on what's already public and what happens next. No predictions, and nothing about evidence or anyone's credibility.
Practice on camera.
Mock interviews with the hardest likely questions, a clear 20-second answer and a way to say "I can't discuss that" without sounding evasive.
Plan the courthouse.
We check what the court allows for cameras inside, choose where to speak outside and prepare for the walk in and out, so the attorney stays composed on camera.
Handle the calls.
We return reporters' calls on deadline with the approved statement, ask for corrections quickly and monitor coverage and social media, so the attorney can focus on the case.
After
Review the coverage.
What ran, what was accurate, what needs a correction and what to do differently next time.
Turn experience into expertise.
Later, a byline or CLE talk on the broader lessons, written so no client can be identified unless the client gives informed consent.
Related reading: More on legal communication in our Insights →
Questions
Frequently Asked Questions
Do you handle the ethics review of our ads?
No. You stay responsible for the ethics compliance of your own advertising and public statements, including filing ads with the Statewide Grievance Committee, and we don't give legal or ethics advice. We build Connecticut's requirements into our plans and drafts, flag anything for your review and give you a final copy of every version. For a formal answer before an ad runs, you can ask the Statewide Grievance Committee for an advisory opinion.
Can you help us use client stories, reviews or case results?
Yes, carefully. Client information stays confidential unless the client gives informed consent, even when it's in a public record. Case results need context so they don't create unjustified expectations, and fake, paid or suppressed reviews are off the table. We help you request consent, draft disclaimers for your approval and respond to reviews without revealing anything about a client.
What kinds of attorneys and firms do you work with?
We work with solo practitioners and small and mid-size firms across Connecticut, in practice areas including personal injury, criminal defense, family, estate planning, employment, immigration and animal law. If we already work with a firm that competes directly with yours, we'll tell you before we start.
How do you work with law firms, and what does it cost?
We offer monthly retainers or single projects, such as new attorney bios, a media training session or a TV campaign. Every engagement starts with a written agreement that spells out the services and fees. We charge for our work, never a share of your legal fees or a fee per case you sign. You can save up to 50% compared with hiring a full-time Director of Communications. A free consultation is the best way to scope what you need.
More questions? Visit our FAQs or read our latest Insights.
Free Consultation
Let's Talk About Your Practice
Whether you want to be the attorney reporters call, need ads that are ready for your review, or want a plan in place before a case hits the news, start with a free, no-pressure conversation.